Competitive Intelligence Insights
Practical guidance on competitor tracking, battlecards, pricing signals, and win/loss analysis for B2B teams.
What Is Competitive Intelligence — And Why 73% of B2B Companies Don't Have One
Competitive intelligence isn't a research project you do once a year. It's a habit. Here's what it actually is, and why most B2B companies never build it.
How to Build a Sales Battlecard Your Reps Will Actually Use
Most battlecards die in a shared drive after week one. Here's the structure that actually gets pulled up mid-call.
The 6 Pricing Signals That Predict a Competitor's Next Move
A price change is rarely random. Here's how to read what a competitor's pricing page is actually telling you before your sales team finds out the hard way.
What Your Competitors' Job Postings Are Telling You Right Now
Job postings are one of the least-watched, most-honest sources of competitive intelligence. Here's how to read them.
Win/Loss Analysis: A Practical Framework for B2B Sales Teams
Most teams only debrief the losses that sting. Here's a lighter framework that actually gets used consistently.
Crayon vs. Klue vs. Built-In-House: Why Enterprise CI Tools Don't Fit SMBs
Enterprise CI platforms are genuinely good products — for enterprise budgets and enterprise onboarding timelines. Here's the honest tradeoff.
AI Share of Voice: Are Your Competitors Getting Cited by ChatGPT Instead of You?
A new, quietly important competitive surface: which company gets named when a buyer asks an AI assistant an industry question.
Why a Weekly Brief Beats a Quarterly Competitive Review
The cadence of competitive intelligence matters as much as its content. Here's why weekly wins.